Aflac Get Well Card, Who Cares!
February 12, 2013 / 7:48 pm
Posted by Yomi Adekahunsi
Chicago State University Student
When Ms. Olsen told us as a class to visit this the Aflac duck on Facebook initially I thought to myself who cares about this duck! It was not benefiting me however the only reason why I decided to check out the duck was because it was a class assignment and part of me was curious how many people wrote this duck a get well card.
So I log in to Facebook, search the Aflac and behold they ask me if I would like to write the duck a get well card. They give me the options to decorate the card, what kind of back round and items do I want. Last I type in my letter which said, 'Get well dude.'
Honestly it was kind of cool. Whoever came up with the idea of writing a letter to the Aflac duck is quite smart. The PR for this company was very unique and well thought out. So I have gotten over my 'who cares about the Aflac duck and looking at from a PR viewpoint this was excellent.
Glad you enjoyed meeting 'the duck!'. It has been a clever, successful ad campaign. Got your A here, M
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